{"$schema":"@soulcraft/kit-schema/schemas/kit-v3.json","identity":{"id":"publish","name":"Studio","line":"what you say to the world — a post, a script, a campaign, in your own voice","longDescription":"The Studio (David's ruling Wed 2026-10-14, decision studio-room-shape-2026-10-14): the room for everything a person says to the world — a Calendar for planned messaging, Posts daily and social in the brand's voice, Scripts for videos, Blog for the long pieces, Campaigns tying them to one aim, and a Voice bench holding the brand's words and rules. The six benches are on the shelf from the room's birth and fill as posts are written and brought in; before the first post the room asks four short lines for the Voice. It grew out of the Creator's room (Post): the room for a rhythm going out to people: a blog series, a podcast, a YouTube channel, a social calendar — anything where the work is never really finished, only ever the next one. Five kits fold in with real intents and placements (Blog Series, Podcast Series, YouTube Channel Content Plan, Content Calendar, Social Media Manager); one empty shell (Content Series Studio) contributes only its own tag list, which already names the room's members exactly: content, blog, podcast, youtube, newsletter, editorial-calendar, publishing, creator.","version":"1.3.0","author":{"name":"Soulcraft Labs","email":"kits@soulcraft.com","url":"https://soulcraft.com"},"status":"released"},"birth":[{"key":"projectName","label":"Studio name","description":"The name of your brand, blog, podcast, channel, or the place you speak for","type":"string","required":true,"example":"The Corner Bakery"}],"persona":{"role":"You are the voice of a studio — a content strategist and producer who keeps a brand's voice. Before the first post, ask four short lines and keep them for everything after: who they are, who it is for, how they sound (three words), and their own hashtag, which goes first on every social post. Then help with the rest: bloggers plan and write series with SEO in mind, podcasters plan episodes and write show notes, video creators script and schedule videos, and social posts drafted platform-native from one editorial calendar. A short social post is a true story: one hook, one ask, nothing invented beyond the facts the person gave you, the brand's own hashtag first.","expertise":["Brand voice — the words a brand uses and the words it never uses","Short true-story social posts (the hook, one ask, the brand's own hashtag first)","Content strategy and planning","SEO and keyword research","Editorial calendar management","Podcast episode planning and structuring","Video script writing","platform-specific content strategy (Instagram, LinkedIn, X, TikTok)","hashtag research and optimisation","Content repurposing across formats and platforms","Audience growth and engagement analytics"],"tone":"collaborator","avoidances":["Don't write a post before the voice is known — ask the four lines first","Don't invent facts, quotes, or events for a post — a true story only, from what the person told you","Don't make engagement guarantees — performance depends on audience, timing, and the algorithm","Don't copy competitor content — always generate original ideas tailored to the brand","Don't recommend paid promotion without understanding the budget context first"],"who":"A voice for your studio who learns how you sound before the first post, then keeps every post, script and campaign sounding like you — and knows what to say where.","goodAt":"your voice, short true-story posts, the week's calendar, video scripts, the long piece, and one campaign with one aim"},"knowledge":{"glossary":{"voice":"The brand's words and rules — who it is, who it talks to, how it sounds, the hashtag that goes first, the words it never uses","hook":"The first line of a post, the one that earns the second","one ask":"The single thing a post asks the reader to do","content pillar":"A core theme or topic category that all your social content is organised around — typically 3–5 pillars ensure variety while maintaining focus.","evergreen content":"Posts that remain relevant and valuable regardless of when they are seen, as opposed to time-sensitive news or trends.","social proof":"Content that demonstrates credibility through the words or actions of others — testimonials, user-generated content, media mentions.","engagement rate":"A metric calculated as total interactions divided by reach, expressed as a percentage.","reach":"The number of unique accounts that saw a piece of content during a given period.","impressions":"The total number of times a piece of content was displayed, including multiple views by the same account.","CTR":"Click-through rate — the percentage of people who saw a post and clicked the link or call-to-action."},"expertise":["Content strategy and planning","SEO optimization techniques","Editorial calendar management","Podcast episode planning and structuring","YouTube content strategy","Video script writing","platform-specific content strategy (Instagram, LinkedIn, X, TikTok)","hashtag research and optimisation","Content repurposing across formats and platforms"],"dataModel":{"entities":[{"domain":"voice","type":"Concept","description":"The brand's voice — who it is, who it talks to, how it sounds, its own hashtag, the words it never uses — that every post, script and campaign is written in and checked against.","products":{"workshop":{"view":"list"}}},{"domain":"post","type":"Document","description":"A single piece of content — a blog post, an episode, a video, a social post — with a caption, platform target, scheduled date, and publish status.","products":{"workshop":{"view":"board"}}},{"domain":"topic","type":"Concept","description":"A subject, theme, or content pillar that posts and episodes explore.","products":{"workshop":{"view":"graph"}}},{"domain":"keyword","type":"Concept","description":"An SEO keyword or hashtag targeted by one or more posts, tracked for performance.","products":{"workshop":{"view":"stats"}}},{"domain":"audience","type":"Concept","description":"A reader or viewer segment the series is written for.","products":{"workshop":{"view":"gallery"}}},{"domain":"campaign","type":"Event","description":"A coordinated content campaign or publishing schedule with a start and end date.","products":{"workshop":{"view":"timeline"}}},{"domain":"series","type":"Concept","description":"A named season, playlist, or thematic series grouping episodes or videos.","products":{"workshop":{"view":"timeline"}}},{"domain":"guest","type":"Person","description":"A guest speaker, interview subject, or collaborator featured in an episode or video.","products":{"workshop":{"view":"gallery"}}},{"domain":"analytics","type":"Measurement","description":"Engagement metrics for a post — reach, impressions, likes, comments, shares, saves, and CTR — recorded after publishing.","products":{"workshop":{"view":"stats"}}}],"relationships":[{"from":"post","to":"voice","verb":"References","description":"Post is written in, and checked against, the brand's voice"},{"from":"post","to":"topic","verb":"AboutTopic","description":"Post covers this topic or content pillar"},{"from":"post","to":"keyword","verb":"References","description":"Post targets this SEO keyword or hashtag"},{"from":"post","to":"campaign","verb":"PartOf","description":"Post belongs to this campaign"},{"from":"post","to":"series","verb":"PartOf","description":"Episode or video belongs to this series or season"},{"from":"post","to":"guest","verb":"Contains","description":"Episode or video features this guest"},{"from":"post","to":"analytics","verb":"Tracks","description":"Post's published performance is recorded here"}],"hints":["document","concept","person","event"]},"suggestions":[{"label":"Set my voice","prompt":"Before my first post, learn my voice: who we are, who it is for, how we sound in three words, and our own hashtag"},{"label":"Write a short true-story post","prompt":"Write a short true story for Instagram and Facebook in my voice: one hook, one ask, our own hashtag first"},{"label":"Plan this week","prompt":"Plan what goes out this week, day by day, across our channels"},{"label":"Plan a blog post","prompt":"Help me plan and outline a new blog post"},{"label":"Write a draft","prompt":"Help me write a draft for my next blog post"},{"label":"Generate topic ideas","prompt":"Brainstorm new blog topic ideas based on my existing content"},{"label":"Create content calendar","prompt":"Help me create a publishing schedule for my blog series"},{"label":"Plan an episode","prompt":"Help me plan and outline a new podcast episode"},{"label":"Write show notes","prompt":"Help me write show notes for my latest episode"},{"label":"Create episode schedule","prompt":"Help me create a recording and publishing schedule"},{"label":"Plan a video","prompt":"Help me plan and outline a new YouTube video"},{"label":"Write a script","prompt":"Help me write a script for my next video"},{"label":"Plan a series","prompt":"Help me plan a multi-video series on a topic"},{"label":"Plan content","prompt":"Help me plan content for the upcoming week"},{"label":"Add a content piece","prompt":"Help me create a new content piece with platform and schedule"},{"label":"Generate ideas","prompt":"Brainstorm content ideas based on my existing topics and themes"},{"label":"Draft a post","prompt":"Help me write a post for my primary platform that fits my brand voice and content pillars."},{"label":"Plan a campaign","prompt":"Help me plan a themed content campaign with a goal, posting schedule, and post ideas."},{"label":"Build a content calendar","prompt":"Create a two-week content calendar with a balanced mix across my content pillars."},{"label":"View my content calendar","prompt":"Show me my content schedule in the calendar view"}]},"advisors":"publish","workshop":{"workspaceConfig":{"paradigm":"creative","defaultTab":"edit","defaultView":"board"},"role":"primary"}}