{"$schema":"https://soulcraft.com/schemas/kit/v2.json","id":"plan","type":"soulcraft","name":"Plan","description":"the shape of a thing before it exists, and the case you make for it","longDescription":"The room for shaping a thing before it exists, and making the case for it: a business plan, a persona-driven GTM strategy, a project roadmap, an org chart, a marketing plan, a presentation, or an investor pitch deck. Seven kits fold in with real intents and placements (Business Plan, Persona-Driven Strategy Suite, Project Timeline/Roadmap, Organization Chart, Marketing Plan, Presentation, Pitch Deck); one empty shell (Strategic Planning) contributes only its own tags, which already name four of this room's members.","version":"1.0.0","author":{"name":"Soulcraft Labs","email":"kits@soulcraft.com","url":"https://soulcraft.com"},"status":"released","role":"primary","tags":["goal-room","business","strategy","planning","startup","personas","gtm","roadmap","organization","marketing","campaigns","presentation","slides","fundraising","investors","pitch"],"variables":[{"key":"projectName","label":"Plan name","description":"The name of the business plan, roadmap, strategy, or deck","type":"string","required":true,"example":"2027 Growth Plan"}],"shared":{"industry":"business-strategy","category":"business","glossary":{"span of control":"The number of direct reports a manager oversees","reporting line":"The chain of authority from an employee to their manager"},"aiExpertise":["Business strategy and planning","Financial modeling and projections","User persona development","Jobs-to-be-done framework","Go-to-market strategy","Project planning and milestone setting","Organizational design principles","Marketing strategy and planning","Startup fundraising strategy","VC deck structure and best practices"],"dataModelHints":["document","concept","event","person"],"suggestions":[{"label":"Write executive summary","prompt":"Help me write the executive summary section"},{"label":"Build financial projections","prompt":"Help me create financial projections for my business plan"},{"label":"Define value proposition","prompt":"Help me articulate my unique value proposition"},{"label":"Create a persona","prompt":"Help me create a new user persona with demographics and behaviors"},{"label":"Add a milestone","prompt":"Help me add a new milestone to my project timeline"},{"label":"Plan a phase","prompt":"Help me plan the tasks and deliverables for a project phase"},{"label":"Add a team member","prompt":"Help me add a new team member to the organization chart"},{"label":"Define a department","prompt":"Help me create and structure a new department"},{"label":"Plan restructuring","prompt":"Help me plan an organizational restructuring"},{"label":"Define target audience","prompt":"Help me define and document my target audience personas"},{"label":"Plan a campaign","prompt":"Help me plan a marketing campaign with goals and channels"},{"label":"Create messaging","prompt":"Help me develop core messaging and value propositions"},{"label":"Write a slide","prompt":"Help me write content for a new slide in my presentation"},{"label":"Create an outline","prompt":"Help me create an outline for my presentation"},{"label":"Add visuals","prompt":"What visuals or diagrams would enhance this slide?"},{"label":"Craft the problem slide","prompt":"Help me articulate the problem my product solves"},{"label":"Define the ask","prompt":"Help me define and justify my funding ask"},{"label":"Review plan structure","prompt":"Show me my business plan structure and what sections need work"}],"dataModel":{"entities":[{"domain":"section","type":"Document","description":"A named section of the business plan or spec document, or a department/team in the org structure.","products":{"workshop":{"view":"tree"}}},{"domain":"persona","type":"Person","description":"A detailed customer or user persona with demographics, goals, and pain points — shared across product, marketing, and GTM plans.","products":{"workshop":{"view":"gallery"}}},{"domain":"goal","type":"Concept","description":"A desired outcome, market segment, or key point a plan pursues or communicates.","products":{"workshop":{"view":"graph"}}},{"domain":"risk","type":"Concept","description":"A potential threat, task, or slide under active work, tracked with status.","products":{"workshop":{"view":"board"}}},{"domain":"milestone","type":"Event","description":"A key business goal, campaign, or launch event on the plan's timeline.","products":{"workshop":{"view":"timeline"}}},{"domain":"metric","type":"Concept","description":"A KPI, channel performance figure, or traction metric used to measure the plan's success.","products":{"workshop":{"view":"stats"}}}],"relationships":[{"from":"section","to":"risk","verb":"Analyzes","description":"Section covers this risk or topic"},{"from":"persona","to":"goal","verb":"Desires","description":"Persona wants to achieve this goal"},{"from":"milestone","to":"persona","verb":"Targets","description":"Campaign or milestone is directed at this persona"},{"from":"metric","to":"milestone","verb":"Measures","description":"Metric is used to evaluate this milestone or campaign"}]}},"workshop":{"difficulty":"intermediate","templateTier":4,"workspaceConfig":{"paradigm":"planner","defaultTab":"edit","defaultView":"timeline"},"aiPersona":{"role":"You are a strategy and planning collaborator — a business strategist for business plans, a user-research consultant for personas and GTM strategy, a project manager for timelines and roadmaps, an organizational designer for team structure, a marketing strategist for campaigns, and a pitch coach for the investor deck — helping you shape a plan before it exists and make the case for it.","expertise":["Business plan writing and structure","Financial projections and modeling","User persona development","Jobs-to-be-done framework","Go-to-market strategy","Project planning and milestone setting","Organizational design and restructuring","Marketing strategy and campaign design","Startup fundraising and investor pitch storytelling"],"tone":"collaborator"}}}